Clik here to view.
Pink Packaging Success
There are many products that have found success in prink breast cancer packaging. The most notable in my mind was to start of a trend when Yoplait started it’s lid mailing campaign. Details @...
View ArticleClik here to view.
Green And Pink Packaging – What’s A Brown Box To Do?
On my eco packaging blog greenpackagingwomen.com I recently told the story of a green (eco-friendly) pizza box that’s taking the industry by storm. It has a purpose and supports a cause too (packaging...
View ArticleClik here to view.
More Than Just Pink Packaging
Some packaging is tinted pink, some has pink ribbons, others have a banner and so on. They all have a similar messages. Now there is a plethora of products in pink packaging. What used to be relatively...
View ArticleClik here to view.
Pink Through and Through
In a recent post I talked about pink chocolate branding. How it might engage a consumers interest in a sea of sameness. After all half the battle is to get someone to pick up your package for a closer...
View ArticleClik here to view.
Sell More In Non-traditional Pink
So many male oriented products never think about the female purchaser. Which is really strange since women are the 80% influencer and decision makers. How many dull gray products jump out at you off...
View ArticleClik here to view.
Niche Pink For A Cause
Its about time for companies to market some male oriented products to women. We all buy wiper blades so what took them so long? I explain more about the methodology and reasons for “Going Pink” to...
View ArticleClik here to view.
Extended Pink Branding
We have pink packaging and pink brands why not pink cars too! Mikes Hard Lemonade has taken pink branding to a whole new level. Not only is the packaging sporting a pink ribbon so does the car and the...
View ArticleClik here to view.
OMG, Plethora Of Pink
When I first read this I thought WOW. But my second thought was OMG! Now I’m all for supporting the cause and I do look for specially marked pink packages (but only of its something I’m buying...
View ArticleClik here to view.
Is Your Packaging In The Pink?
I’m sure you are aware of the fact that October is National Breast Cancer Awareness month. It’s interesting to see how much awareness the consumer goods companies have taken in this as a marketing ploy...
View ArticleClik here to view.
Plethora of Pink
When I first read this I thought WOW. But my second thought was OMG! Now I’m all for supporting the cause and I do look for specially marked pink packages (but only of its something I’m buying...
View Article